Brand to Watch : UNIF

UNIF is a brand that is going places! 

Unif Clothing creates a totally badass lifestyle brand from La La Land, which has well and truly shaken up the fashion community, with their grunge esthetics and underground techno influences; this brand is seriously kicking some of the mainstream fashion butt.

unif-blog-grunge

UNIF was brought to the UK by us at Spoiled Brat; as with Wildfox we were the first UK stockist of the UNIF Brand– we have stocked the brand since 2009 would you believe? The brand immediately caught our attention for its badass attitude, grunge 90s styles all which it mixes perfectly with quirky girly styles too! Unif has since hit the UK big time, last year (2015) with several big retailers getting in on the action too, and the blogging world is going crazy for this fun brand – with a huge posse of fashion bloggers featuring UNIF Fashion in their posts, this brand is one to watch!

Fashion blogger Kayla Hadlington has been working with us on quite a few UNIF style posts – she is a massive fan of this out there brand & her latest looks are awesome featuring our tie-dye crochet UNIF dress. She has thrown together 2 looks which on paper shouldnt work – but in reality they have totally bowled us away – grunge rock chick mashed in with girly princess!

kayla hadlington unif dress

UNIF’s founder Eric Espinoza started his career as a Hollywood DJ , but he was quickly drawn towards fashion. It wasnt long before he was exchanging his decks , for backyard hand dying and sewing. His aim for the brand  was and still is not to be “mainstream or the next Dior” and is founded on his backyard style and grunge ethics.

One of the most alluring things about UNIF clothing is their darker approach to fashion. Their tops and tees are perfectly shredded, to create that “worn to death” vintage look and feel and feature their famous buttery soft wash which feels amazing to wear. Another thing we love about UNIF fashion is their mixing up for styles and trends – they pull a streetwear style, mixed in with some 90s grunge, a dash of rock chick & some underground aesthetic, but they also arent afraid to add some girly pinks and cutsey prints. There is literally something for everyone in the unique UNIF collections.

Our stylists say “Girls who want to stand out, not fit in! Rebels without a cause – then UNIF clothes are for you!”

Shop UNIF now at Spoiled Brat in our online UNIF Store – we even have some really cool UNIF SALE items which are not to be missed 🙂

Some of our top picks from the new UNIF collection >>

UNIF Crusher Military Style... £124.99
UNIF Crusher Military Style… £124.99

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