Read Spoiled Brat’s exclusive interview with Little White Lies London, Designer, Donna.
Founded in 2012 , British label Little White Lies London creates a cool feminine collection, for the woman who wants to have something special with a point of difference. Little White Lies London collections are inspired by their love lace, chiffon, georgette and embroidery , which is all a is a key focus of the brand.
At Spoiled Brat we are excited to become a new stockist of this London based label. We liked the brad immediately, for its unique and quirky take on fashion, which is different to anything we have seen before. Little White Lies London take simple silhouettes & romantic detailing, combines it with classic vintage touches to bring a nostalgic yet contemporary charm.
We also had the opportunity to meet the designers behind the brand and ask them some questions, to get to know them and their brand better, and we felt this a good way to introduce you, our lovely customers to the brand.
So ladies & gents, let us introduce you to Donna, who is the creative director of Little White Lies London. She loves a good manicure, yellow with smiley faces btw!
Detail to Donna, is paramount in Little White Lies & she says that its their “aim is to bring high fashion design to the high street using vintage inspiration and contemporary innovation without compromise.
the world of little white lies and its philosophy is set to extend its influence and transform the world into a more beautiful place“
Donna got into fashion when she was 22 “when I started my fashion BA at university of Northumbria“
She describes her role in Little White Lies as “the design director – I design all the clothes ! today I am working on faux fur designs for A/W 16. I also work on all the imagery for the brand , help organise shoots, ecommerce ,social media etc“
We asked her where most of her inspiration comes from?
She has said that it comes from “A variety of places ! I research each collection very thoroughly . I go to the library ,I follow lots of blogs , I read lots of magazines , im addicted to vogue runway and also get lots of inspiration from observing women all around me on the tube, in restaurants , in bars etc “
Her inspiration for her designs, she has said that she “used to teach on the fashion BA at st martins and the students outfits can be amazing ! its great to see them experimenting and having fun with fashion ! and its also a good place to spot trends
The tutor s look pretty amazing too“
Her most memorable moment so far in the life of Little White Lies ??
“Seeing the First collection hanging in urban outfitters was nice “
We asked Donna what her fav pieces from the new collection are?
“In the winter collection it’s the angie sweatshirt , I love the combo of velvet, leather and sweatshirt , in xmas collection its definitely the agnetta dress , I love the colour and the lace is gorgeous“
We asked her to describe her personal style?
“Constantly evolves , at the moment its all a bit 90s minimalism , margiela ,comme then I ll mix it up with some glittery sock s and my crazy furry sandals , I cant stop wearing our joni parka I LOVE IT “
And finally we asked where she would like to see the brand in the future?
“We are still really young we re only 4 , it was , it would be nice to increase our stockists all across the world and eventually have our own shops”
And here’s a few of our new arrivals from Little White Lies AW15 collection