Wildfox Couture new Summer collection is here!
Well to be honest, it still hasnt actually arrived here in Scotland yet (give or take 3 days!), but it is “officially” Summer!
Which means our new Wildfox Couture Collection.
Kimberley Gordon, the creator of cult brand Wildfox describes new Wildfox Couture “The Feeling of Summer” collection as “So cute and easy and so many things to throw on with your friends for a beach trip” She says that she wanted the collection to have the feeling of reading an easy summer beach house novel, with addicting female characters staying at their beach house in the Hamptons, they are 1970’s New Yorkers that Woody Allen would have obsessed about. She also wanted to convey the true feeling of summer, what it is to her; going barefoot down the back path out onto the beach, coming back to the house after a long day in the sun with big easy T shirts and slightly sunburned skin.
Kimberley says “I love in the summer when you have all your girlfriends in the house and there are wet bikinis strewn in the shower, sunscreens and perfumes all over the sink counters, the smell of bacon at 11am… Dad singing in the kitchen, and just the freedom to do nothing, maybe a little shellfish grocery shopping at the corner market and blasting Frank Sinatra in an old family vacation home. I love in the summer when you’ve been out late with the girls and wake up together in bed, sand all over the sheets, still wearing your bathing suit with just a hoodie on over it. Summer is magic. California has almost a permanent summer and growing up here leaves you with tons of unforgettable beach memories, but what I really love is after the beach… the parents house that you laze around in and call boys for hours to arrange that nights bonfire.“
This is a vision of summer which sounds bliss, and the collection really does relay this image. With oversized t-shirts featuring the famous Wildfox slogans and Wildfox Couture imagery and quirky accents like scented ink, that smells like sunscreen, YES REALLY! We love it all. Wildfox is one of those brands that can do no wrong in our eyes. It just keeps getting better and better with every collection they release. This collection has already been snapped up by avid Wildfox fan, Alessandra Ambrosio & also Katie Price.
Shop Wildfox UK now at Spoiled Brat & wait for some sun!