Christian Audigier; Ed Hardy

Christian Audigier – His unmistakable trademark and charismatic personality make Christian Audigier the man of the moment. But who is this crazy and eccentric French man known as, Le Vif, (the fast one).

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Christian, in just about two years, has succeeded in taking the fashion industry by storm and making Ed Hardy a household name. This has ultimately led him to becoming the king of the designer T-shirt. He first received national recognition when he put Von Dutch Originals on the map by using the idea of pinstripe designs, which he developed into an international brand. You could not go anywhere without seeing a T-Shirt or trucker hat worn by celebrities or college kids on the streets of LA, Miami, New York or Paris. His association to Von Dutch lasted a little over 3 years before Audigier, true to his passion for cars and motorcycles, decided to start his own company once he was granted the exclusive rights to work with the designs of tattoo artist Don Ed Hardy. Oddly enough, he repeated his incredible success with the tattoo designs of Don Ed Hardy, the godfather of tattoo.

From Britney Spears, who was his very first celebrity client, to Ashton Kutchner, Paris Hilton, Hilary Duff and Justin Timberlake, just to name a few.

Christian has created a virtual who’s who of celebrity hipsters wearing, the trucker hats, the jeans and the now infamous Ed Hardy T-shirt.
Audigier, a native from Avignon, France, has an impressive list of credits and accomplishments under his belt. His career started in his early teens when he was discovered by one of the top executives at MacKeen Jeans. Christian had already created a denim collection, greatly influenced by Rock n’ Roll. “My favorite group was the Rolling Stones. It was natural for me to design cool clothes”, says Christian. Although under age, he joined MacKeen shortly thereafter and became a major force in the company. During that time, he traveled all over the globe from Tokyo to Paris to New York, where he was blown away by that incredible city and its grandeur. “I remember thinking to myself, I need to come here and start my own company.” No more than 3 years later, Christian moved to New York, formed his own company and freelanced for the biggest names of the denim industry: Guess, American Outfitters, Fiorucci, Bisou Bisou, Levi’s, XOXO and revamped the Diesel brand. He created a name for himself and became “the King of Jeans”.


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