** Exclusive Interview ** LA Designer Lauren Moshi

2 Jun
Spoiled Brat were the 1st stockist of Lauren Moshi in the UK – we have been stocking the brand since 2008 and it never ceases to amaze and excite us. Every month a new collection of artwork is released – and it seems to outdo itself time and time again. 


Lauren Moshi Clothing Online
Before we give you the exciting interview, here is a bit of info about the brand;
Based on their love of the finer things in life, brother and sister team, Michael and Lauren have created their own standout clothing company, Lauren Moshi. Michael and Lauren are inspired by high fashion and fine art. Lauren Moshi creates unique pieces that are meticulously crafted in limited quantities. Every mark, every line on every piece is hand drawn by Lauren. Each garment is an original piece of artwork. The clothing is targeted towards customers who appreciate the finer details and intricate designs.
They only use the finest fabrics for maximum comfort. Lauren Moshi’s current collection consists of fabulous tanks, tee’s, sweaters, dresses, open cardigan’s,  hoodies, sweat pants and totes, which are adorned with art of everything from bunny girl, peace daisy, rottweiler, diamond lips, tiger face, peacock, peace sign, aztec deer, herringbone bow, camillia, nyla, lips…
So we then got the opportunity to interview, Michael and Lauren and here is QA session for you

June 1, 2012

RETAILER INTERVIEW: Spoiled Brat
Q & A with Lauren and Michael Moshi
When did you get into fashion?

“Ever since I was able to hold a pen, I became obsessed with drawing.  Art for me is life and I love art as much as I love clothing. I wanted to combine the two and bring art into everyday life through fashion so I teamed up with the perfect partner, my brother Michael.   In 2006, we created a canvas for my art through our shared appreciation for quality fashion.”  

Could you describe the role that you play in the company?

“With her out of box and artistic intuition, Lauren is the artist and designer. Michael’s fashion forward yet business oriented temperament translate to his role focusing on the business aspect of the company.  Together our individual strengths are compliment and our shared values are the foundation to running our business.”

Where does most of you inspiration come from?

“From Lauren’s whirlwind of emotions, rollercoaster moods and creative imagination, it’s totally internally.  Art galleries, antique shows, vintage bookstores, museums, people watching, and iconic designers are also additional facets of inspiration.”

Lauren Moshi Artwork

Who are the people that inspire you the most?

“It’s ever-changing.  Currently I’m loving the design aesthetic of Hermes.
 Some people that will forever inspire me though are Karl Lagerfeld and Alexander McQueen and artists such as Mattise, Miro, Renoir.  I also appreciate up and comers such as Banksy due to his out of the box creativity and his graffiti inspired designs.”

Karl Lagerfeld + Katy Perry
Top memorable moments together or turning points in your line Lauren Moshi?

“From adding various brand categories, doing collaborations, launching Michael Lauren to having our own store, those mark just some of the moments that have been turning points.  Also, it’s always such an exciting feeling and honor when we see Hollywood trendsetters wearing our designs.  They’re the perfect canvas to display our art and do so according to their own personal style; we love it.”

Describe your personal style?

“Basically all the styling in our lookbooks.  I guess it could be described as effortlessly chic with a touch of bohemian rocker edge. ”
 

Where do you see your brand in the future?

“We will always be an art-based company and just as art is constantly evolving and changing so are we.  We will continually develop
It’s unpredictable what the future will bring because we have grown so rapidly and continue to do so developing the Lauren Moshi lifestyle

Our brand, which started out as a women’s contemporary line, has expanded into several brand categories.  With art being the focal point, Lauren Moshi has used Lauren’s unique hand drawings, creating a division of limited-edition artwork.  We added the ultimate statement-making finishing touches to the collection with accessories that includes totes, scarves and beanies.  We also collaborated with Disney creating Disney Couture by Lauren Moshi, a collection featuring Lauren’s adaptation of iconic characters, Mickey and Minnie Mouse.  The designing duo team launched Michael Lauren, a brother line to our established ready to wear collection.  The perfect foundation for every look, Michael Lauren is intended to stand alone and worn as the ingredients to one’s fashionable sensibility or layered with sister line, Lauren Moshi.  Both Lauren Moshi and Michael Lauren are sold nationwide in department stores and specialty boutiques, however as Los Angeles natives we wanted to discover a way to solely offer the L.A. made line to ours fans and customers.  We were sparked with the concept of a pop-up store that would function as both a boutique and art gallery and its turned into a permanent store/gallery. “

Lauren Moshi worn by the A-List



You can purchase Lauren Moshi via the Spoiled Brat website and also via Lauren Moshi‘s website 

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